Our Story
We've created an outdoor clothing line for nature lovers like us. We wanted clothing that not only feels great but also looks natural in the outdoors. There are no neon or florescent colors in our product line. We've created products for nature lovers by nature lovers. We at Rifle River Adventure Co. are pleased to provide comfortable clothing and reliable gear that will hold up on your next adventure. Be it canoeing, kayaking, camping, hiking, fishing, hunting or simply making memories by the campfire, or watching the perfect sunset over the water. Make us your choice for your 'go to' outdoor wear.
At Rifle River Adventure Co., adventure begins in the Northern reaches of Michigan. Whether you’re paddling the river, enjoying a day at the lake, or hanging out at the cabin in the woods, our love for the outdoors has inspired us to create RIFLE RIVER ADVENTURE COMPANY. After a long day on the trails, on the water, or just relaxing with family our comfortable hoodies and tees are what you need to end your day feeling and looking good around the campfire. For generations the stories and laughs shared around the campfire are the most memorable. Make us your choice for your 'go to' outdoor wear.